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Jan Cools was born in 1975. He graduated as a civil engineer in Computer Science at the University of Leuven and the National Polytechnic Institute of Toulouse. After obtaining an MBA at the Vlerick Management School, he became sales director at the Belgian vehicle telematics company Acunia.
In 2003 he founded ITS Belgium (www.its.be), the Belgian platform for the intelligent transport systems The members are leading Belgian road authorities, research institutes and telematics companies collaborating on the roll-out of innovative ITS services.
In 2006 Jan started Be-Mobile, that quickly became a leading European traffic information player, focusing on the monitoring of traffic flows using connected vehicles. Today Be-Mobile operates its connected car platform to offer solutions for urban traffic management, traveler information services, electronic toll collecting, fleet management and mobile payment for parking & public transport
In 2015 Jan acquired the extremely popular Dutch speed trap app Flitsmeister. In March 2016, Be-Mobile was merged with the Belgian companies Flow and MobileFor, and welcomed Proximus, the biggest Belgian telecom operator, as its new majority shareholder.
Be-Mobile has its headquarters in Ghent and employs around 125 people.