Alaa AlFaouri, with 16 years of experience in IT solutions design and development, currently leads the transportation industry sector at Tahaluf Al Emarat. His extensive background in technology has been pivotal in enhancing transportation strategies and systems. At Tahaluf Al Emarat, Alaa merges his deep tech expertise with a keen understanding of transportation needs, focusing on innovative, sustainable, and efficient solutions. His contributions have significantly influenced his organisation's growth and have left a mark on the transportation industry's evolving landscape. Under Alaa's leadership, his team successfully executed the launch of the tolling system in Abu Dhabi at the beginning of 2021.